About The Hive
Honeycomb Hive Pty Ltd (The Hive) is a Melbourne-based marketing consultancy that offers a range of
marketing and promotional products and services for financial advisers and accountants. Honeycomb has
specific expertise in financial services marketing under FSR, is PS146 compliant, and has an intimate
knowledge of the accountant / financial adviser to Dealer and Fund Manager relationships.
Our expertise traverses all levels of the financial services industry, having developed marketing
and communication strategies for accounting and financial planning practices, right through to major
Fund Manager and Dealer Group projects.
FSR changed the disclosure and marketing requirements and restrictions, and MD of The Hive,
Rowena Murray, personally nursed dozens of practices through the FSR transitions. She repeatedly
found that - when faced with a bulging in-tray of billable work - advisers and accountants chose to
continue to focus on client service (quite rightly!) rather than take a longer-term view of marketing
their business effectively.
Good business planning encompasses client growth, succession planning, and visibility. The Hive has
developed a turnkey solution for advisers and accountants that is PS146 compliant, FSR compliant, and
allows them to focus on what they do best - service their clients - while we provide the benefits of
marketing experience, bulk-buying arrangements, and a smooth path through compliance approvals.